El viejo-nuevo logo de Goodby, Silverstein & Partners

Hace unas semanas los amigos de Agency Spy plantearon el "parecido" entre el actual logo de esta agencia de publicidad de nivel mundial Goodby, Silverstein & Partners y una compañía inglesa llamada S & Co., cuyo logo fue diseñado por Albert Angus hace casi 100 años. Y esto ya es malo.

Pero lo peor es la respuesta que Rich Silverstein socio y co-fundador de la agencia en cuestión envió en forma de memo a sus empleados:

“From: Rich Silverstein
Date: August 6, 2011 3:42:28 PM PDT
To: Agency Announcements
Subject: Logo

Our new logo is old.
I’ve heard that people have been questioning our new logo.   Allow me to explain.  I’ve always loved timeless, beautiful things.  So it’s not a coincidence that the logo looks like a 100 year old ligature.  It was 100% intentional.  I found it in my library in a book of ligatures that I’ve had for 30 years and always admired.  I thought it would be nice to take something old and ignored and reimagine it.  And that’s what I did.
I enlisted the help of a few talented people in the company and with full transparency we took the beauty of the original hand drawn letter forms and conveniently changed the C to a G, removed the O, and added a P.
Appropriation is a big part of our culture.  Sampling is part of the modern music scene.  Andy Warhol’s most famous silk screens were made from other people’s photographs.   And Richard Prince blew up cigarette ads to make art.
Making  something old new again was my full intention and I’m very happy with the outcome.”

Queda a su criterio, pero hay una gran contradicción en este caso que forma parte de una industria que capitaliza la "creatividad" como uno de sus valores principales.

Vía Agency Spy y Copyranter.